Fila

Fila Shoes

Dedicated to sports and the active lifestyle, Fila's shoes are made to bring out the athlete's best. Fila's design philosophy comes down to three factors: foot type, pace and body type. Such specialization makes better performing footwear.

History of Fila

True to their Italian roots, Fila brings style, passion and creativity to the game.

Established in 1911 in Biella, where the company is still located with R&D in Montebelluna and offices in New York and Sparks, MD, Fila has remained faithful to its Italian origins, and style, passion and creativity, the essence of being Italian, are deeply embedded in its genetic code.

Fila began life in the textiles business before going on to specialize in knitwear production. The company only entered the world of sport in 1973, after consolidating its expertise in the Italian textiles industry and assimilating the tradition of know-how that permeates it. It is no coincidence that Fila was the first company to populate the tennis courts with its mythical cotton rib, manufactured using a tubular process that until then was only used for other products. And it was once again Fila that brought about the demise of the white only tradition on the courts by creating a line of colored tennis apparel.

As a global sports brand, research, elegance and innovation combined with a strong Italian identity remain the driving values behind the company's development. This is demonstrated by successful partnerships and product development initiatives with leading luxury brands and international ambassadors of the Italian way of life like Ferrari, Ducati and Pininfarina.

Early History

Fila began life in the textiles business before going on to specialize in knitwear production. The company only entered the world of sport in 1973, after consolidating its expertise in the Italian textiles industry and assimilating the tradition of know-how that permeates it. It is no coincidence that Fila was the first company to populate the tennis courts with its mythical cotton rib, manufactured using a tubular process that until then was only used for other products. And it was once again Fila that brought about the demise of the white only tradition on the courts by creating a line of colored tennis apparel.

As a global sports brand, research, elegance and innovation combined with a strong Italian identity remain the driving values behind the company's development. This is demonstrated by successful partnerships and product development initiatives with leading luxury brands and international ambassadors of the Italian way of life like Ferrari, Ducati and Pininfarina.

Great champions

The key to the visibility and fortune of the Fila brand is its approach to sport. Not just competition and striving to achieve records, but also a chance to live life to its fullest and a source of emotion to watch and take part in.

This concept is the product of an evolutionary process that is reflected in the champions Fila has selected as its international testimonials. The company has always been more concerned with the person rather than the champion, from tennis players and skiing champions of the recent past like Bjorn Borg, Boris Becker, Monica Seles, Ingemar Stenmark, Alberto Tomba and Deborah Compagnoni, to present day heroes like marathoner Margareth Okayo, tennis stars Jennifer Capriati and Kim Clijsters, who mark Fila's return in grand style to the sport with its sponsorship of the US Open.

Collaboration with Fila Team champions also extends to the design of apparel and footwear and the implementation of Fila's www.fila.com portal.

Fila also supports key initiatives to promote all aspects of sport. Like its Discovery Kenya initiative, which recently celebrated its first big milestone: ten years working to find and nurture the middle distance champions of the future, offering them a chance and the facilities to develop and achieve success in their countries of origin. The project's success has also made it a model to export and copy, with Discovery USA and the recent Discovery Women, another Rift Valley training camp set up to help women athletes like Margareth Okayo, who started out on the Discovery Kenya project and went on to win the New York marathon in 2001,in 2002 and in 2003 the Boston marathon. In this sense Discovery Women also represents a milestone for equal rights, setting a precedent in Kenya with its rigid, centuries-old traditions, where it is difficult for women, who play a fundamental role in the domestic economy, to dedicate themselves full time to running after school age.

It's also the driving force behind Idropark Fila on the site of Milan's old seaplane station and a popular place to try and escape the city's heat, now transformed into a leisure area where sport can be practiced by everyone in complete freedom and safety.

A dynamic brand featuring high performance
With more than thirty years' hands-on experience, Fila is one of the world's leading sport brands, especially in running, tennis, fitness, cross-training and other sports in specific markets (eg. soccer in the UK and basketball in the US).

Fila is committed to using cutting edge technology and innovative materials. Its most recent successes include Speed Tech® (which combines the properties of carbon and Kevlar® to deliver lightness, rapid response and protection for sprinters) and the 3action damping system. R&D is performed at the company's design development centre in Montebelluna (Treviso, Italy), with top professionals in all the sports involved offering their valuable advice.

Fila products are currently available in about 50 countries worldwide at more than 771 sales outlets (mono-branded and department stores) and the company is now developing its direct distribution network. The first FILA SPORT.LIFE STORE was officially opened in 2001 in Milan, representing an absolute novelty on the retail front in terms of design, technology and use of space.

After Milan, new generation flagship stores were rolled out in Paris and Tokyo.

When seeing red means a passion for sport

In June 2001 Fila signed a broad-based partnership agreement under which Fila is now the official supplier of apparel and footwear to the Ferrari Marlboro Team. The three-year contract, which creates synergy between retail, co-marketing promotions and the internet, also has a renewal option for an additional three years. The new, exclusive Ferrari Replica and Ferrari Vintage collections by Fila, which were launched on the market in March 2002, are two projects originating under an agreement which seals the partnership between two like-minded Italian sports brands that have the same ambitions in terms of style, performance and design.

Below is a small selection of pictures showcasing the numerous different styles the Fila brand offers to its customers.

 

Skele-toes EZ Slide

 

DLS Top Fuel Wide

 

MEMORY DELUX

 

CHANGE THE GAME