With true Italian bravado, Servadio Refused to compromise style for function, all Ellesse collections had to look good, perform to the highest caliber and fit well. This uncompromising approach to fashion and design has kept Ellesse at the forefront of athletic apparel for years. With Ellesse tennis shoes and casual styles for both men and women, the tradition that started over forty years ago continues to this day.
Servadio had a strong fashion sense as his family was in the textile business. Expanding on his experience, throughout the 1960’s he produced fashionable textiles and garments with very innovative designs.
Success hit fast. In 1967, Servadio moved his team into a 60,000 square meter state of the art facility in Perugia , the capital of Italy ’s Umbria region.
In 1970 ellesse introduced the Jet Ski pant. These new ski pants showed a totally new and pioneering design: padded knees, jointed back seams, elastic yokes at the waist and gaiters to prevent snow seepage into boots.
Rarely has a product revolutionised a market with the impact and speed with which Jet Pants transformed the ski market.
In 1974, another design breakthrough for ellesse came with the quilted ski jacket. Until then ski jackets were only worn on the slopes. But within a short time the ellesse® quilted jackets were seen not only on the Slopes of St Moritz, Cortina d’Ampezzo and Val d’Isere, but also downtown in Milan, Paris and London. They were a status symbol.
Attracted to another high-image sport, in 1975 ellesse launched its first tennis line. Just as in the ski market, there was a strong desire for Italian style and fashion in tennis. Ellesse® was quickly catapulted into the ranks of the major tennis brands, instantly becoming a reference point for the international ski and tennis society.
That year ellesse also developed a new logo still used and highly recognised today. Evoking the two sports in which ellesse has been most visible and active – ski and tennis- the logo represents half a tennis ball with two red seams suggesting ski tips.
At the outset of the early 80’s, ellesse® was synonymous with stylish, elegant, and innovative sports and leisure wear. On January 1st 1980 Ellesse signed sponsorship agreements with top-ranked tennis players Chris Evert and Guillermo Vilas.
In 1983, ellesse signed a 15 year old German tennis player believed to have outstanding potential – Boris Becker. Becker went on to become one of the most iconic tennis personalities of all time – wining his first Wimbledon title in 1985 at the age of 17 and defending his title in 1986 – in ellesse®.
Throughout the 90s, ellesse continued its world class sponsorships, backing tennis greats Anke Huber, Mary Pierce, Conchita Martinez, Marie Jo Fernandez, Anna Kournikova, Pat Cash and ski stars like Jure Kosir.
Today ellesse® continues to blend sporty silhouettes with Italian chic providing a unique product offering – only possible with a brand like ellesse® where heritage and style are inherent in everything we do.