Today, Ariat is the leading performance footwear and apparel brand for equestrian athletes around the world. From show jumping to team penning, Ariat boots provide the foundation upon which world-class athletes work, ride and compete.
Ariat are proud to be part of the global community of people who have dedicated their lives to horses and the equestrian lifestyle. Ariat would like to invite everybody to become a part of the Ariat community and join our customers, retail partners, world-class athletes, recreational riders and equestrian enthusiasts from around the globe. Ariat would also like yo invite you to meet some of our colleagues in the sport such as David Stoecklein, whose incredible photography you will find throughout the Ariat website.
"Ariat - from the Italian word "aria", which means perfect solo performance." Ariat was born out of the vision of its two creators, Beth Cross and Pam Parker, both equestrians looking for a new breed of boot.
As consultants with a large international consulting firm in San Francisco, they had worked closely with such clients as Reebok and Avia, two giants in athletic footwear. Having earned their MBA's from Stanford Business School, where they met, they both were well versed in business principals and practices. And through their association with Reebok, they had worked closely with some of the top designers and marketing minds in the industry.
The result: Ariat International, Inc., a company intent on doing for equestrian footwear what Adidas, Nike, and Reebok did for running shoes more than a decade ago.
Ariat boots represent the first technological breakthrough in western boot construction in over 100 years. Developed and tested by top professional riders who demand the very best equipment available. Ariat boots cushion the foot with a unique gel footbed, while stabilizing the heel and arch, dramatically reducing fatigue and stress on the feet, lower back and legs.
As recognition for upholding quality foot health, Ariat has also been awarded the prominent Seal of Acceptance by the American Podiatric Medical Association.
America's number one English boot and fastest growing Western boot company, Ariat is now recognized as the official boot of numerous prestigious associations like the US Equestrian Team and the North American Rodeo Commission to name a few.