A brand that everyone knows, ASICS continue making products that everybody dreams of. The range from ASICS includes sportswear, shoes, accessories and equipment for the whole family, so you can maintain a healthy lifestyle or get started playing sports. Asics can also be used for everyday activities, such as leisure or on vacations where you need something comfortable.
Asics has more than 50 years of experience in the development of running shoes for long distances and high speeds.
Founded in 1949 by Kihachiro Onitsuka in Kobe, the company initially looked like a small shoemaker. Driven by the vision to identify the youth through sports with new perspectives and encourage them to develop the label from the combination of extravagance, style and fashion trends, its current innovative, unique and trendy look, and established itself as the ultimate lifestyle brand. The hallmark of the "tiger stripes" and the unique combination of form and color creates a high recognition level and proudly tells the traditional origin of each Asics sneakers.
In 1949, Kihachiro Onitsuka began manufacturing basketball shoes in his living room in Kobe, Japan. He dubbed his footwear company ASICS from the acronym of the Latin phrase “Anima Sana In Corpore Sano,” or “a sound mind in a sound body,” based on the principles of total body health and well being. Introduced in the USA in 1977, ASICS has fast become the shoe of choice for athletes in many sports, combining technical innovation with stylish design. Experience the legacy and the performance of ASICS, with both signature ASICS products and Onitsuka Tiger classics. ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS continues its tradition of achieving athletic performance and technical advancements through its superior line of footwear.
For you aching muscles aren't a punishment - they're a kind of reward. And your heart is more to you than just a bodily organ; it is the very motor of your body. You don't think of sport shoes as simply a fashion accessory. For you, they are the means to an end. If you believe that sport is much more than physical activity, that it's a way of life, then you're in the right place with Asics. Because at ASICS feel and see things the same way as you. Asics believe that it is the love of sport that will bring us forward together.